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Google Music – Google, Taking Up Arms Against Apple

Earlier this week, rumours started circulating the WWW, announcing the soon-to-be-released Google Music, a platform supposedly offering advanced music search capabilities, along with an in-browser streaming functionality.

The match between Internet giants Google and Yahoo / Microsoft is heating up, with the playoffs probably scheduled Google Chrome OS vs Microsoft Windows for the second half of 2010, which will see the launch of Google Chrome OS, a heavyweight contender for Micrososft Windows’ undisputed veteran OS championship reign. In the meantime, however, neither of these major league contenders is touring the country and signing autographs. They are all hard at work adding value to the Web 2.0 environment and to their shares of stock. But Google might take the Spartan approach, as it seems to be looking to taunt junior heavyweight star, Apple.

A couple of days ago, Wired.com divulged Google was working on a new project, intended as a music search platform and speculated on the possible names for said platform, namely Google Music, Google Audio and Google One Box. The service is likely to be unveiled next Wednesday and will feature song previews and buying options via music retailers Lala and iLike, according to the same source. Now aside from the excitement and fun, this might turn out to be a big move on Google’s part, as such a music platform is likely to target a market traditionally dominated by Apple’s iTunes application. Although the new system will most probably feature some similar functions to those of Yahoo Music – more specifically, song and artist search, news and artist information – the song preview streaming and buying options, however, are clearly a poke at the iTunes media player application.

The Google Music project seems to have been one year in the making, according to FoxNews, having been suggested to Google by the Big Four of the music industri themselves, SA Universal Music Group, Sony Music Entertainment, Warner Bros. Music Corp and EMI Group. In other words, a staggering 85% of the music industry is looking to break the iTunes monopoly on music download.

With the more or less official announcement of Google Music, the company took a rahter bold, albeit profitable step forward, teaming up with the entertainment industry’s giants to tackle a well-established monopoly. Not only will the new platform boost Google’s image and score points in the epic Search Engine Wars, but it will also fill the shareholders’ pockets, as the collected revenue from advertising will most probably be immense. With record sales plummeting to record lows and Internet music downloads rising fast, Google has seized a tremendous opportunity and has proven, once again, that it is always one step ahead of the competition in terms of understanding and capitalizing on the potential of Web 2.0.

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