Posts Tagged ‘twitter’

With the popularity of microblogging platform Twitter exploding into orbit, it is no wonder Marketers are suddenly looking for ways to technically analyze the system, searching for exploitable opportunities. And considering their familiarity with Google Trends, a system that studies search query vogues, it is only natural that they will try and adopt a similar method for measuring keyword prevalence in Twitter discussion topics.

There are really three good metrics for Twitter topics out there…

Twendz is the first in this Top 3 countdown. It studies the top discussion trends in Twitter and offers stat comparison between these keywords. Coevally, the system displays current Twits  dealing with said keywords. Subsequently, you can compare your own keywords and establish topical patterns.

TweetStats offers information about the number of tweets and the tweet-per-month ratio, as well as providing a tweet timeline and drawing relevant charts based on the provided data. It also features a good Twitter trends sysyem, which exhibits a Top 10 Trends chart, a Currently Trending chart and a Trend Cloud of the Day. It also provides a Top 50 Trends of All Time list.

Twist Trendistic works similar to Google Trends: you input various keywords and it generates a chart, comparing the frequency of said keywords. You can research weekly or monthly keyword occurrence, depending on the level of depth you are looking for. The system works well and it also offers daily statistics, revealing at which point in time, during a certain day, a keyword was hot – meaning most discussed.

Trendistic Twitter trends for Obama vs Britney

Trendistic Twitter trends for Obama vs Britney

Kevin Rose, founder of Digg couldn’t have left a Web movement untouched. And what’s hotter right now on the WWW

The Twitter Addiction

The Twitter Addiction

than Twitter? Earlier this year, Rose created WeFollow, a user-powered Twitter directory. Since the announcement appeared on Rose’s Twitter stream – it is interesting to note that Rose did not use any traditional means of advertising to promote his new project – WeFollow has been creating a huge buzz amongst Tweeters. However, Rose is not the only one offering such services; there are quite a few good high-profile directories worth checking out. I have taken the time to post some of them here and to offer a brief introduction to each one. The directories are listed in no particular order.

WeFollow is a fresh new way of grouping Twitter users by interest and organizing them by tags. Users can add themselves to the directory using up to three tags and are ranked in accordance with the number of their followers. Some of the more popular – or, rather, populated – tags are #celebrity, #news, #actor, #sports, #nba and so forth. But there is also a wide variety of “professional” tags, which can be used to further your Twitter account. Some examples include #seo, #internetmarketing, #copywriting, #socialmedia.

Just Tweet It works similar to WeFollow, in that it lets Tweeters categorize themselves according to relevant fields (or tags). It has a very large array of such tags, ranging from Accountants to Writers. Unfortunately, not so many people are listed, but the community is growing. This could, however, be due to the fact that there appears to be something wrong with the whole mechanism. Once you click the Add your name to the directory link, you’re prompted to select a category, but, once you do that, the damn thing just keeps loading infinitely. Plus, there is no neat filtering when browsing categories. Hopefully, these problems will soon be remedied, or they will quickly force the site to become JustQuitIt.

Twitter Counter is a sort of Web Trends calculator for Twitter. It ranks Tweeters in terms of followers and creates charts based on these figures. It also provides a Twitter Remote system, which allows you to track people who visited your blog or website. Albeit fun, Twitter Counter serves, no real purpose, in my opinion, other than to fuel a High-School-ish I’m-way-more-popular-than-you attitude. In regard to relevance, I don’t really see the point of generating Twitter follower counts. In addition, the system generates probability computations, meaning you get an estimation of how many followers you’re likely to have in a couple of months. Again, I think it is highly counterfactual to assess the number of future followers, based on arithmetic deduction. I will specifically ask 100 people to follow me in the next couple of days, just to overload the Twitter Counter fortune-teller.

TwitterHolic is trying to compete with the previously mentioned Twitter Counter, offering statistics and rankings based on the number of followers. You can find out how many followers a certain user has added over the past few months, or how many people have been following him from the start of his Twitter existence. Although the data isn’t as extensive, the accuracy is similar to that of Twitter Counter. ‘Holic also provides a Top 100 list, but the standings are pretty deducible, as Tweeters like CNN, Barack Obama or Britney Spears – the actual Top 3 – are likely to have many followers. Following in at numbers 4 to 10 are Ashton Kutcher, Twitter, Jimmy Fallon, Shaquille O’Neal, The NY Times, Lance Armstrong and Al Gore.

TwitterLinkUp is somewhat tedious for today’s fast-paced Web society, as it recquires users to sign up. It allows for a higher degree of customizability, but their community is rather small, counting well under 300 members. It does give you a sense of personalization, due to the aforementioned level of customizability involved in creating your profile, as opposed to competing directories, where you are just prompted to list your name among tens of thousands of other names, but the small user count makes it less appealing.

Twellow is definitely not the looker of this lineup. With its encumbered layout and poor design, the general look and feel of this page reminds us of the grim Wild-Wild-West days of 90’s free Geocities websites. It does, however, feature a large number of users and an equally large number of categories, structured in a very traditional Yahoo-inspired fashion, e.g. Arts, Sports, Society, Family, Education, Entertainment, Religion & Spirituality. Personally, I find the abundance of categories rather confusing and amateurishly savage. New categories are being constantly added and there are already about 500 (!) of these bad boys, some of which really seem superfluous. I mean, come now, are categories like Agnostic, Antitrust Law, 3 Nintendo tags (Nintendo, Nintendo DS and Nintendo Wii) or Sheep really vital to the Twitter community? On a technical note, their updates fall a few days behind actual Twitter posts and the pages take time to load.

TwitDir. I can’t make heads or tails of this directory, as it seems to always be down. I’m starting to think this is a phantom site.

Who Should I Follow offers suggestions for new followers, who might share your interests. You can filter the results by popularity and location. The results are usually pretty relevant and you have a good chance of finding interesting people to follow, based on your passion or profession. Another positive is that the results don’t seem to feature people you already follow.

Garfield, the New Age philosopher

Garfield, the New Age philosopher

TwitterVision is a Twitter locations tracker, using Google Maps to display the location of random Tweets. A certain stocky, orange philosopher used to say: That was fun. Useless, but fun.

Media On Twitter is a pretty straightforward Wiki-style catalogue of reporters, journalists and mass-media professionals active on Twitter.

Social Brand Index is a directory of corporative Twitter accounts. They are indexed by category and it is very easy to find specific companies, like, for instance, Service Providers or Internet Hosting firms.

Tracking Twitter, as their own website states, is a real-time listing of the top media, entertainment, and consumer product feeds we’re currently following on Twitter (The we stands for Electric Artists, a digital brand management and strategy agency and owner of the directory).

Brands That Tweet is a directory featured on the Buzz Marketing for Technology blog and listing Twitter accounts of big-name brands. Unfortunately, amongst the genuine brand accounts, Paul Dunay, who manages the list has also let quite a few account hijacks slip his vigilance. So you may find your favourite company listed there with an account that they don’t own in reality.

C-Level Tweeters is another list provided by aforementioned blogger Paul Dunay. There you can find a host of confirmed C-Level Executives that are active on Twitter.

Ultimate Small Business is another one of those user-generated lists. It features, as author of the list Anita Campbell describes, a list of the people and organizations to consider following on Twitter if you want to keep your finger on the pulse of small businesses.

Twibs is a business directory listing approximately 8000 businesses and counting.